Ashley Whittaker, President, Global Sales at FundCount, talks to Tom Burroughes, Group Editor of Family Wealth Report about its successes.

What sets you apart from your peers this year and why?

FundCount continues to be a leading provider of wealth management solutions to family offices, which is a major sector for the company, representing one-third of our client base.

FundCount’s unified platform for general ledger, portfolio and partnership accounting and reporting globally gives us a continuing advantage over our single-function peers.

FundCount’s investment accounting engine ensures that portfolio performance reporting is accurate and robust, while its ownership reporting always provides up-to-date NAV and financials for any investor, investment vehicle or portfolio/partnership/fund.

With a full suite of data integration tools, FundCount can automate many of the mundane data management tasks. As all this comes in one system, FundCount is genuinely a single source of truth you can rely on to run your organization.

How have your colleagues contributed toward the success of your organization?

FundCount has always been a client-oriented organization. We have become ever more client focused with the addition of a new Head of Professional Services in the U.S. and more implementation and client services staff around the world to meet the needs of our growing client base.

What are you going to do to stay on the front foot in a fast-growing but also challenging region such as this?

To meet the challenges of the market, FundCount has introduced considerable technical and commercial innovation over the last 12 months. One of our many commercial innovations includes a new pricing structure that scales with our clients.

We also have a new, more focused approach to reducing procurement and implementation risk, which makes clients’ procurement processes shorter and less costly.

On the technical side, a new end- to-end encryption communication tool promises to revolutionize the world of client portals.

Whether in terms of client reporting, two-way client communication or data integration and management from brokers, custodians and alternatives managers for end users, this tool promises to make our client’s work easier and faster.

As FundCount expands, it is also building out a growing partner ecosystem, which benefits our clients by extending the FundCount community.

Whom do you look to for inspiration and ideas?

FundCount has been around for more than 20 years, but we still behave like a start-up. We draw inspiration from our clients for everything from our technical road map to addressing commercial concerns over their marginal cost of growth as they scale with FundCount.

What do you hope will be the result of receiving this accolade? How does it help your business in this region?

The role our clients and industry recognition play in our growth is one of the keys to our success. Recognition by our peers and an ever-increasing number of referrals from our clients, matched with our innovation, is shaping up to allow us to deliver exceptional organic sales growth in 2021.

We hope this award will introduce FundCount to single and multi-family offices that were previously unfamiliar with the company and show that there is a comprehensive, unified solution to meet their accounting and reporting needs.